• Key Features

    Presents practical cases supported by underpinning theory

    Comes with online case-based resourcesContains contributions from leading experts and experienced veterinary business educators

    Compiled and edited by the UK's first Professor of Veterinary Business and Enterprise


    New to this Edition

    Veterinary Business and Enterprise: Theoretical Foundations and Practical Cases presents readers with a unique collection of theory-based chapters and case studies that together provide a clear and practical illustration of key contemporary challenges in veterinary business management. The theory sections are written by leading academics from top universities and colleges, and cover leadership and management, the application of marketing theory, brand identity, ethical approaches to management and more.

    The practical cases are principally based on real businesses within the broader veterinary sector both nationally and internationally. Each case deals with themes specifically relevant to the effective and practical management of a veterinary or veterinary-related business and presents a particular business challenge for students to solve. The cases are supported by web-based overviews, student assessments and interactive questions.

    The book will be an important business and enterprise learning resource for both undergraduate and postgraduate level students of veterinary medicine. It will also be an invaluable supporting resource for business and enterprise educators and those responsible for curriculum design in veterinary schools internationally.

  • List of Figures

    List of Tables

    List of Contributors

    Acknowledgements

    Foreword

    Chapter 1 Introduction

    Colette Henry (Royal Veterinary College)

    Part I: Theoretical Foundations

    Chapter 2 The Need for Business Skills in Veterinary Education: Perceptions

    versus evidence

    Martin A. Cake, Susan M. Rhind & Sarah Baillie (Murdoch

    University, University of Edinburgh & University of Bristol)

    Chapter 3 Clinical Leadership and Professionalism in Veterinary Practice

    Liz Mossop (University of Nottingham)

    Chapter 4 Leadership and Management in Veterinary Practice

    Brian Faulkner (Front Foot Veterinary Consultancy)

    Chapter 5 Veterinary Business Management: An Ethical Approach to Managing

    People and Practices

    Lorna Treanor & Martin Whiting (University of Ulster & Royal

    Veterinary College)

    Chapter 6 Documenting and Investigating the Entrepreneurial Trade in Illegal

    Veterinary Medicines in the United Kingdom and Ireland

    Robert Smith & Martin Whiting (The Robert Gordon University &

    Royal Veterinary College)

    Chapter 7 Applying Marketing Theory to Veterinary Practice

    Andrew Morton (The Marketing Institute)

    Chapter 8 Brand Identity: Building a Veterinary Hospital Brand

    Cathy R. Coates (University of Bristol)

    Chapter 9 Veterinary Field Expertise and Knowledge Exchange

    Jeremy Phillipson, Amy Proctor, Philip Lowe & Andrew Donaldson

    (University of Newcastle)

    Part II: Practical Cases

    Chapter 10 Ellie Prior: Starting out in practice

    Claire Denny, Sarah Baillie & James Gazzard (Royal Veterinary

    College, University of Bristol & University of East Anglia)

    Chapter 11 Church Hill Equine Clinic: Changing Large Animal Practice in Rural

    Areas

    Izzy Warren-Smith (Harper Adams University College)

    Chapter 12 Cromlyn Vets: Where to now?

    Colette Henry (Royal Veterinary College)

    Chapter 13 De'Ath, Slaughter, Davis & Jones: Time for a Re-Brand?

    Lynn Hill (University of Bristol)

    Chapter 14 Cascade Veterinary Practice: Changing times

    Adele Feakes & Diane Whatling (University of Adelaide)

    Chapter 15 Northgate Veterinary Clinic: A new lease of life?

    Adele Feakes & Diane Whalting (University of Adelaide)

    Chapter 16 Parasol Kennels: Innovative Animal Housing

    Christopher Brown & Jane Taylor (University of Hertfordshire)

    Index

  • Colette Henry, FRSA, FAcSS

    Head of Department of Business Studies at Dundalk Institute of Technology, Ireland & Adjunct Professor of Entrepreneurship at UiT-The Arctic University of Norway. Passionate researcher and advocate in the areas of gender and entrepreneurship. As Editor of the International Journal of Gender & Entrepreneurship (IJGE), I have extensive publications on these topics.
    Previous roles include Norbrook Professor of Business & Enterprise at the Royal Veterinary College, London, and President of the Institute for Small Business & Entrepreneurship (ISBE).
    Always keen to connect with like-minded, passionate academics and leaders in the areas of gender diversity & entrepreneurship.

Veterinary Clinics of North America
info