• Enables the entire veterinary team to seamlessly incorporate integrative medicine into everyday practice

    Integrative Medicine in Veterinary Practice is a unique resource designed to introduce the basic concepts of ten different integrative modalities to all members of the hospital team to establish a baseline of knowledge: explaining how patients will benefit from their use, discussing return on investment, informing veterinarians of available courses and suggested reading materials, walking managers through staff training, and providing client education materials. Supplemental web-based documents and presentations increase the ease with which staff are trained and clients are educated.

    Integrative medicine is not an all-or-nothing concept. This umbrella term encompasses a wide spectrum of treatment modalities. Therapies can be used individually or in combination, as part of a multimodal approach, and applied easily to every patient or used in select cases.

    Sample topics covered in Integrative Medicine in Veterinary Practice include:

    • Photobiomodulation, covering light, laser specifics, mechanisms of action, supplies and equipment, and techniques
    • Veterinary Spinal Manipulation Therapy (VSMT), covering pain in veterinary patients, mechanisms of action, adjustment vs. manipulation vs. mobilization, techniques, and post-adjustment recommendations
    • Western Herbal Medicine (WHM), covering medical botany, WHM diagnoses, herb classification, production, safety, and formulations, and WHM applications
    • Chinese Food Therapy (CFT), covering commercial diet selection, supplementing commercial diets, recreating an herbal formula, and temporary therapeutic diets

    Integrative Medicine in Veterinary Practice is a valuable resource for all veterinary hospital team members, from customer service representatives to veterinary assistants/technicians, practice managers, and veterinarians. The text is also helpful to veterinary students interested in integrative medicine, or those taking introductory integrative medicine courses.

  • Preface, Introduction, and Book Organization

    Preface
    My Story: One veterinarian’s journey down the rabbit hole
    My Pet Tales: I got a million of ‘em
    My Lessons: Integrative Medicine Deep Thoughts
    References

    Introduction
    The Purpose: Why I wrote this book
    The Terminology: A rose by any other name
    The Science: Evidence based what?
    The Cases: Providing real world examples
    The Tool Box: What Ya’ Got In There?
    The Alphabet of Veterinary Integrative Medicine
    References

    Book Structure
    Book Setup
    Interviews with Practice Managers
    Return on Investment
    Team Training
    Teaching and Learning Styles
    Interview with Randy Hall
    Interviews with Customer Service Representatives and Veterinary Assistants/Technicians
    Accreditation vs. Credentials vs. License vs. Certification vs. Post-Nominal Initials
    References

    Chapter 1: Acupuncture

    Introduction
    The What
    Word Origin
    Definition
    Human History
    Veterinary History
    Understanding Veterinary Acupuncture
    Terminology
    Acupuncture and Traditional Chinese Veterinary Medicine (TCVM)
    Acupuncture Techniques
    Mechanisms of Action
    The Why
    Acupuncture in Human Medicine
    Acupuncture in Veterinary Medicine
    Acupuncture Research
    Quick Reference Information
    The How
    Team Members
    Return on Investment
    Scheduling
    Staff Training – (Includes Links to Downloadable/Editable Documents)
    Team Training Guide (Word Document)
    Team Training Handout (Word Document)
    Team Training Presentation (Power Point)
    Quiz and Answer Key (Word Document)
    Customer Service Representative (CSR) Training Checklist (Word Document)
    Veterinary Assistant (VA)/License Technician (LT) Training Checklist (Word Document)
    Client Education Handout (Word Document)
    Client FAQ Scripts (Word Document)
    Client Education Presentation (Power Point)
    Promotion
    Integration
    Veterinarians
    State Requirements and Restrictions
    Course Availability
    Supplies and Equipment
    Veterinary Organizations
    Reference Books
    Conclusion
    Acknowledgements
    References

    Chapter 2: Chinese Food Therapy (CFT)

    Introduction
    The What
    Word Origin
    Definition
    Human History
    Veterinary History
    Theories and Practices
    Diagnosis
    Understanding CFT
    Terminology
    CFT Classifications
    Applying CFT
    Guide Commercial Diet Selection
    Supplement Commercial Diets
    Recreate an Herbal Formula
    Temporary Therapeutic Diet
    The Why
    CFT in Human Medicine
    CFT in Veterinary Medicine
    CFT Research
    Quick Reference Information
    The How
    Team Members
    Return on Investment
    Scheduling
    Staff Training – (Includes Links to Downloadable/Editable Documents)
    Team Training Guide (Word Document)
    Team Training Handout (Word Document)
    Team Training Presentation (Power Point)
    Quiz and Answer Key (Word Document)
    Customer Service Representative (CSR) Training Checklist (Word Document)
    Veterinary Assistant (VA)/License Technician (LT) Training Checklist (Word Document)
    Client Education Handout (Word Document)
    Client FAQ Scripts (Word Document)
    Client Education Presentation (Power Point)
    Promotion
    Integration
    Veterinarians
    State Requirements and Restrictions
    Course Availability
    Supplies and Equipment
    Veterinary Organizations
    Reference Books
    Conclusion
    Acknowledgements
    References

    Chapter 3: Chinese Herbal Medicine (CHM)

    Introduction
    The What
    Word Origin
    Definition
    Human History
    Veterinary History
    Understanding TCVM
    Theories and Practices
    Diagnosis
    Understanding CHM
    Terminology
    Herb Classifications
    Herb Production
    The Why
    CHM in Human Medicine
    CHM in Veterinary Medicine
    CHM Research
    Quick Reference Information
    The How
    Team Members
    Return on Investment
    Scheduling
    Staff Training – (Includes Links to Downloadable/Editable Documents)
    Team Training Guide (Word Document)
    Team Training Handout (Word Document)
    Team Training Presentation (Power Point)
    Quiz and Answer Key (Word Document)
    Customer Service Representative (CSR) Training Checklist (Word Document)
    Veterinary Assistant (VA)/License Technician (LT) Training Checklist (Word Document)
    Client Education Handout (Word Document)
    Client FAQ Scripts (Word Document)
    Client Education Presentation (Power Point)
    Promotion
    Integration
    Veterinarians
    State Requirements and Restrictions
    Course Availability
    Supplies and Equipment
    Veterinary Organizations
    Reference Books
    Conclusion
    Acknowledgements
    References

    Chapter 4: Nutraceuticals

    Introduction
    The What
    Word Origin
    Definition
    Human History
    Veterinary History
    Understanding Veterinary Nutraceuticals
    Terminology
    Drugs vs. Nutraceuticals
    Regulation
    Production
    Safety
    Efficacy
    Classification
    Utilization
    The Why
    Nutraceuticals in Human Medicine
    Nutraceuticals in Veterinary Medicine
    VN Research
    Quick Reference Information
    The How
    Team Members
    Return on Investment
    Scheduling
    Staff Training – (Includes Links to Downloadable/Editable Documents)
    Team Training Guide (Word Document)
    Team Training Handout (Word Document)
    Team Training Presentation (Power Point)
    Quiz and Answer Key (Word Document)
    Customer Service Representative (CSR) Training Checklist (Word Document)
    Veterinary Assistant (VA)/License Technician (LT) Training Checklist (Word Document)
    Client Education Handout (Word Document)
    Client FAQ Scripts (Word Document)
    Client Education Presentation (Power Point)
    Promotion
    Integration
    Veterinarians
    State Requirements and Restrictions
    Course Availability
    Supplies and Equipment
    Veterinary Organizations
    Reference Books
    Conclusion
    Acknowledgements
    References

    Chapter 5: Ozone Therapy

    Introduction
    The What
    Word Origin
    Definition
    Human History
    Veterinary History
    Understanding Ozone Therapy
    Terminology
    Mechanisms of Action
    Supplies and Equipment
    Techniques
    The Why
    Ozone in Human Medicine
    Ozone in Veterinary Medicine
    Ozone Research
    Quick Reference Information
    The How
    Team Members
    Return on Investment
    Scheduling
    Staff Training – (Includes Links to Downloadable/Editable Documents)
    Team Training Guide (Word Document)
    Team Training Handout (Word Document)
    Team Training Presentation (Power Point)
    Quiz and Answer Key (Word Document)
    Customer Service Representative (CSR) Training Checklist (Word Document)
    Veterinary Assistant (VA)/License Technician (LT) Training Checklist (Word Document)
    Client Education Handout (Word Document)
    Client FAQ Scripts (Word Document)
    Client Education Presentation (Power Point)
    Promotion
    Integration
    Veterinarians
    State Requirements and Restrictions
    Course Availability
    Supplies and Equipment
    Veterinary Organizations
    Reference Books
    Conclusion
    Acknowledgements
    References

    Chapter 6: Photobiomodulation

    Introduction
    The What
    Word Origin
    Definition
    Human History
    Veterinary History
    Understanding Photobiomodulation
    Terminology
    Light
    Laser Specifics
    Mechanisms of Action
    Supplies and Equipment
    Techniques
    The Why
    Photobiomodulation in Human Medicine
    Photobiomodulation in Veterinary Medicine
    Photobiomodulation Research
    Quick Reference Information
    The How
    Team Members
    Return on Investment
    Scheduling
    Staff Training – (Includes Links to Downloadable/Editable Documents)
    Team Training Guide (Word Document)
    Team Training Handout (Word Document)
    Team Training Presentation (Power Point)
    Quiz and Answer Key (Word Document)
    Customer Service Representative (CSR) Training Checklist (Word Document)
    Veterinary Assistant (VA)/License Technician (LT) Training Checklist (Word Document)
    Client Education Handout (Word Document)
    Client FAQ Scripts (Word Document)
    Client Education Presentation (Power Point)
    Promotion
    Integration
    Veterinarians
    State Requirements and Restrictions
    Course Availability
    Supplies and Equipment
    Veterinary Organizations
    Reference Books
    Conclusion
    Acknowledgements
    References

    Chapter 7: Prolotherapy

    Introduction
    The What
    Word Origin
    Definition
    Human History
    Veterinary History
    Understanding Prolotherapy
    Terminology
    Mechanisms of Action
    Injectables Used
    The Why
    Prolotherapy in Human Medicine
    Prolotherapy in Veterinary Medicine
    Prolotherapy Research
    Quick Reference Information
    The How
    Team Members
    Return on Investment
    Scheduling
    Staff Training – (Includes Links to Downloadable/Editable Documents)
    Team Training Guide (Word Document)
    Team Training Handout (Word Document)
    Team Training Presentation (Power Point)
    Quiz and Answer Key (Word Document)
    Customer Service Representative (CSR) Training Checklist (Word Document)
    Veterinary Assistant (VA)/License Technician (LT) Training Checklist (Word Document)
    Client Education Handout (Word Document)
    Client FAQ Scripts (Word Document)
    Client Education Presentation (Power Point)
    Promotion
    Integration
    Veterinarians
    State Requirements and Restrictions
    Course Availability
    Supplies and Equipment
    Veterinary Organizations
    Reference Books
    Conclusion
    Acknowledgements
    References

    Chapter 8: Trigger Point Therapy

    Introduction
    The What
    Word Origin
    Definition
    Human History
    Veterinary History
    Understanding Trigger Point Therapy
    Terminology
    Mechanisms of Action
    Supplies and Equipment
    Techniques
    The Why
    Trigger Point Therapy in Human Medicine
    Trigger Point Therapy in Veterinary Medicine
    Trigger Point Therapy Research
    Quick Reference Information
    The How
    Team Members
    Return on Investment
    Scheduling
    Staff Training – (Includes Links to Downloadable/Editable Documents)
    Team Training Guide (Word Document)
    Team Training Handout (Word Document)
    Team Training Presentation (Power Point)
    Quiz and Answer Key (Word Document)
    Customer Service Representative (CSR) Training Checklist (Word Document)
    Veterinary Assistant (VA)/License Technician (LT) Training Checklist (Word Document)
    Client Education Handout (Word Document)
    Client FAQ Scripts (Word Document)
    Client Education Presentation (Power Point)
    Promotion
    Integration
    Veterinarians
    State Requirements and Restrictions
    Course Availability
    Supplies and Equipment
    Veterinary Organizations
    Reference Books
    Conclusion
    Acknowledgements
    References

    Chapter 9: Veterinary Spinal Manipulation Therapy (VSMT)

    Introduction
    The What
    Word Origin
    Definition
    Human History
    Veterinary History
    Understanding VSMT
    Terminology
    Pain in Veterinary Patients
    Mechanisms of Action
    Adjustment vs. Manipulation vs. Mobilization
    Techniques
    Post-Adjustment Recommendations
    The Why
    Spinal Manipulation in Human Medicine
    VSMT in Veterinary Medicine
    VSMT Research
    Quick Reference Information
    The How
    Team Members
    Return on Investment
    Scheduling
    Staff Training – (Includes Links to Downloadable/Editable Documents)
    Team Training Guide (Word Document)
    Team Training Handout (Word Document)
    Team Training Presentation (Power Point)
    Quiz and Answer Key (Word Document)
    Customer Service Representative (CSR) Training Checklist (Word Document)
    Veterinary Assistant (VA)/License Technician (LT) Training Checklist (Word Document)
    Client Education Handout (Word Document)
    Client FAQ Scripts (Word Document)
    Client Education Presentation (Power Point)
    Promotion
    Integration
    Veterinarians
    State Requirements and Restrictions
    Course Availability
    Supplies and Equipment
    Veterinary Organizations
    Reference Books
    Conclusion
    Acknowledgements
    References

    Chapter 10: Western Herbal Medicine (WHM)

    Introduction
    The What
    Word Origin
    Definition
    Human History
    Veterinary History
    Understanding WHM
    Terminology
    Medical Botany
    WHM Diagnoses
    Herb Classification
    Materia Medica
    WHM Applications
    Herb Production
    Herb Safety
    Herb Formulations
    The Why
    WHM in Human Medicine
    WHM in Veterinary Medicine
    WHM Research
    Quick Reference Information
    The How
    Team Members
    Return on Investment
    Scheduling
    Staff Training – (Includes Links to Downloadable/Editable Documents)
    Team Training Guide (Word Document)
    Team Training Handout (Word Document)
    Team Training Presentation (Power Point)
    Quiz and Answer Key (Word Document)
    Customer Service Representative (CSR) Training Checklist (Word Document)
    Veterinary Assistant (VA)/License Technician (LT) Training Checklist (Word Document)
    Client Education Handout (Word Document)
    Client FAQ Scripts (Word Document)
    Client Education Presentation (Power Point)
    Promotion
    Integration
    Veterinarians
    State Requirements and Restrictions
    Course Availability
    Supplies and Equipment
    Veterinary Organizations
    Reference Books
    Conclusion
    Acknowledgements
    References

    Chapter 11: Multimodal Approach

    Introduction
    Multimodal Medicine Defined
    Multimodal Treatment in Western Medicine
    Integrative Medicine Recap
    How to Combine Modalities
    Conclusion
    References

    Chapter 12: Case Studies

    Acupuncture
    Title
    Author(s)
    Summary
    Introduction
    Case Presentation
    Discussion
    Conclusion
    References
    Chinese Food Therapy
    Title
    Author(s)
    Summary
    Introduction
    Case Presentation
    Discussion
    Conclusion
    References
    Chinese Herbal Medicine
    Title
    Author(s)
    Summary
    Introduction
    Case Presentation
    Discussion
    Conclusion
    References
    Nutraceuticals
    Title
    Author(s)
    Summary
    Introduction
    Case Presentation
    Discussion
    Conclusion
    References
    Ozone Therapy
    Title
    Author(s)
    Summary
    Introduction
    Case Presentation
    Discussion
    Conclusion
    References
    Photobiomodulation
    Title
    Author(s)
    Summary
    Introduction
    Case Presentation
    Discussion
    Conclusion
    References
    Prolotherapy
    Title
    Author(s)
    Summary
    Introduction
    Case Presentation
    Discussion
    Conclusion
    References
    Trigger Point Therapy
    Title
    Author(s)
    Summary
    Introduction
    Case Presentation
    Discussion
    Conclusion
    References
    Veterinary Spinal Manipulation Therapy
    Title
    Author(s)
    Summary
    Introduction
    Case Presentation
    Discussion
    Conclusion
    References
    Western Herbal Medicine
    Title
    Author(s)
    Summary
    Introduction
    Case Presentation
    Discussion
    Conclusion
    References
    Multimodal Approach
    Title
    Author(s)
    Summary
    Introduction
    Case Presentation
    Discussion
    Conclusion
    References

  • Lisa Pinn McFaddin, DVM, GDCVHM, CVSMT, CVMRT, FCoAC, CVA, CVFT

    Has been practicing small animal veterinary medicine since 2007 and integrative medicine since 2012. Dr. McFaddin has experience in the veterinary field as a general practitioner, emergency veterinarian, owner and operator of a veterinary relief business, and medical director. She has a post-graduate degree in Chinese Veterinary Herbal Medicine (GDCVHM) and post-graduate certification in Veterinary Spinal Manipulation (CVSMT) and Veterinary Massage and Rehabilitation (CVMRT). She is also a Fellow of the College of Animal Chiropractors (FCoAC). Dr. McFaddin has also completed certification courses in Veterinary Acupuncture (CVA) and Chinese Veterinary Food Therapy (CVFT). Dr. McFaddin has contributed to and written two published scientific papers and multiple online articles.

Veterinary Clinics of North America
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